Our team

Per-Arne Tuftin
Chairman of the board
Started his career in 1985 as a tour guide and later marketing manager at the Norwegian Tourist Board and moved on to Senior Vice President and Director Public Affairs, Norwegian Tourist Board.In 2004 he joined Innovation Norway as Senior Vice President and Director Public Affairs and later Senior Vice President and Head of VisitNorway, Innovation NorwayToday he is holding the position as CEO of Norsk Reiseliv/Norwegian Tourism Partners
Per Arne Friestad
Co-Founder and CEO
He has previously worked with technology companies in the Nordic countries and Asia. Per Arne has a background in retail and technology, established a common trading platform for the sports industry in the Nordics. Today he is the CEO of Nordic Traveltech Lab AS
Jan Hassel
Co-Founder and Director
Senior advisor Innovation, Rector`s staff at Norwegian University of Science and Technology (NTNU) Extensive working experience as Investment Director Private Equity & Venture Capital Senior management experience from the Travel & Tourism industry, within sales/marketing, regional tourism organizations, aviation and travel management companies (TMC) Broad international experience conducting business in Scandinavia and a variety of countries such as Brazil, USA, UK, France, South Africa. Japan and Australia. Private investor and chairman in G Travel Tvete, ZXZ Travel and Bendi Travel Group
Martin Jørgensen
Co-Founder and Director
Martin Jørgensen’s entrepreneurial track record includes investing in and managing many successful start-ups and established businesses in the hospitality and travel industries. Highlights include:Leader of a management buyout and later IPO of Via Travel Group, the largest corporate travel management company in Scandinavia, now owned by Expedia.Co-founder of etraveli, one of the world’s largest online travel agencies, successfully sold to major private equity investors.Owner and CEO of hotel commission processing and analytics company Net Trans Services, expanded from one office in Norway into a multinational market leader and sold to US private equity investor HIG CapitalCurrently investor and CEO in fast-growing digital diner feedback start-up Foodback.